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NMeM appoints agency to help launch new Life Online Gallery

Brass, a Leeds-based marketing agency, has been appointed by the National Media Museum to help it launch and attract visitors to the museum new gallery called Life Online which will open in March 2012..
Life Online will be the world's first gallery to explore the social, technological and cultural impact of the internet and web. It will trace the history of the internet, show how it has changed people's lives and track the latest trends.

Brass is engaged to work with the National Media Museum, to devise digital content and social media strategies that will generate physical footfall to the gallery and provide long term interaction with various digital exhibits being created to keep the Life Online content up to date and relevant to changing trends and technological advances.

Mark Kelly, Andrew Brown and Ally Manock from Brass are also part of the Museum's Life Online Advisory Panel tasked with informing elements of the exhibition content and audience marketing.

Commenting on the creation of Life Online, Tom Woolley, curator of new media at the National Media Museum said, "Life Online is an exciting project which will be powered by ideas, thoughts and opinions of physical and virtual visitors to the gallery. We hope to create an invaluable and continuous public archive of society's relationship with the internet and web."

Mark Kelly, digital solutions director at Brass said, "This is a fascinating assignment for Brass to be associated with and will ensure that we remain at the forefront of knowledge with regard to the evolution of the internet and web based communications and how they change and impact on people's daily lives".

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