Bradford's Telegraph and Argus newspaper has an interview with Jo Quinton-Tulloch, Director of the National Museum of Science and Media, formerly the National Media Museum, who discusses the process the museum went through to come up with its new name. The exercise took several years, a short-list of 50 alternatives and the use of three consultancy firms.
Read the interview here: http://www.thetelegraphandargus.co.uk/news/15283691.Revealed__The_alternative_names_which_were_considered_for_Bradford_s_national_museum/
Comments
Considering the museum was threatened with closure this may be an expensive mixed message. What exactly will they hold if future? I was keen we did not loose this museum and would have more support for the "The Sound and Vision Museum" mentioned. Don't we have a National "Science Museum" in South Kensington? We need this museum so I hope it works out.
It's hard to disagree with the comments under the article complaining about how much it cost.