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The Photo Art Fair is a new five-day exhibition of some 2,000 carefully curated, collectable works from up to 200 international photographers. As a brand new show, Photo Art is designed to provide visitors with the unique opportunity to purchase affordable and collectable photographs DIRECT from both undiscovered and also well-known artists.

The inaugural event will be held in an 8,000sqm event space in Bloomsbury Square, London WC1B, 2nd – 6th May 2013 and is a celebration of photographic art throughout the eras of photographic art and across all genres from classic prints to hitherto unseen contemporary photography. Photo Art will extend a totally democratic experience to both existing and prospective collectors of photography in a stimulating, informal and highly original environment. Photographs will range from £500 to £150,000, giving entry level excitement and also high-end investment opportunities.

Visitors to the Fair will have the chance to explore all aspects of the work as a true art form. The photography selection will be truly inspiring and will have the potential to add a real aesthetic difference to homes and work spaces. The Photo Art Fair Trade Exhibition will sit alongside the show of photographic art and feature a select cross-selection of the latest equipment, publishers, courses and retailers providing visitors with a point of purchase opportunity.

The Intelligent Collecting workshops will be comprised of panels of international experts with long-standing track records of identifying photographers, selecting artworks and collecting photographic art that has delivered exceptional results and truly rewarding experiences. The Selection Committee will be made up of leading experts and experienced collectors of art and art photography. Working in conjunction with the Intelligent Collecting©programme,  the Selection Committee aims to see that visitors can take part in the experience of art collecting. Attendees can learn how to evaluate and identify potential iconic imagery that may potentially raise in value. Most importantly, the photography will be intriguing, high quality and an experience in viewing.

Details can be found here.

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