BBC Radio 4's programme Toast will be looking at the story behind Kodak's business failure. Kodak made photography mainstream so why did it falter in a digital age? The BBC Business journalist, Sean Farrington, discovers how Kodak rose to become a massive global enterprise best known for its cameras and film. Alongside him is the serial entrepreneur, Sam White, ready to offer her opinions on the business's fortunes.
Kodak is still trading profitably but is now a much smaller business than it once was. Sean and Sam hear from expert guests including:
- Kamal Munir - Professor of Strategy & Policy at Cambridge Judge Business School which is part of the University of Cambridge
- Don Strickland - Kodak's former Vice President of Digital Imaging
- Paul O'Sullivan - who runs a film processing business in London
- Andrew Long - who worked in Kodak's consumer products division in the UK.
The programme will be broadcast and available to listen live on BBC Radio 4 on 7 November at 1232 and will then be available on BBC Sounds.
See: https://www.bbc.co.uk/programmes/m0024sy5
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