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Dealer booths to be introduced for May Fair.
The London Photograph Fair is to introduce booths for dealers for the first time. At the next Fair on May 15th, a limited number of booths will be available, allowing dealers to hang prints. In the past the fair has run as a tabletop only event, but the organisers are keen to try the new format to gauge the response from dealers and the public.
Fair organiser James Kerr said:
“Part of the attraction of the fair is for buyers to be able to hunt for bargains among the huge variety of material on offer. However we recognise that premium items need to be shown to their best advantage, and we hope that this will allow dealers to maximise the display of their stock.
“At the May 15th event, 12 booths will be in use, giving each dealer 5 metres of hanging space. If the experiment proves successful it will be repeated later in the year, with plans for more widespread use at selected events in the future.
“We are keen to position the London Photograph Fair as a true collectors’ fair, with well presented material on offer, at prices to suit all budgets. What we hope to provide is a convivial environment where interesting images can be displayed in an appropriate fashion. At the same time we want it to be cost effective for dealers; so that they can get their stock seen on a regular basis without the heavy overheads associated with the major multi-day fairs. We think that the introduction of booths at selected events is an important step in this process. “
Demand has been strong for the fair on May 15th with all 12 booths taken, as well as more than 40 tables. Dealers are attending from the UK, Europe and North America. On display will be a wide range of vintage images, along with some more contemporary items, and a wide range of photo books.
The London Photograph Fair is the UK’s premier event for photography collectors. It takes place four times a year at the Holiday Inn Bloomsbury, which is just 10 minutes walk from both Euston and King’s Cross/St. Pancras mainline train stations.
Full details of the fair are available on www.photofair.co.uk with the contact details for regular participants also provided. A preview of selected images that will be offered at the Fair will be available on the website in the run-up to the event. Once again free entry is available to the event after 2pm on production of a voucher. This can be obtained by emailing firstname.lastname@example.org. Anyone joining the mailing list will be entered in a draw for a £100 voucher, redeemable at the Fair.
For more details please contact:
T: 07802 333841
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