Information and discussion on all aspects of British photographic history
Fotografiska - London Museum of Photography will occupy the lower ground floors and a new office pavilion at The White Chapel Building, designed by Fletcher Priest Architects, at 10 Whitechapel High Street, E1, This is Fotografiska's first gallery outside Stockholm and will add another important cultural and leisure hub to the fast improving Whitechapel area. Fotografiska is also believed to be about to lease a 45,000 sq. ft space in New York on Park Avenue South.
In London, the initial rent is £2.4m per annum or £27 per sq ft. with Fotografiska occupying the whole of Phase 2 comprising 89,000 sq ft on a 15-year lease.
John Burns, Chief Executive Officer of Derwent London, said: “We are very excited to welcome Fotografiska - The London Museum of Photography to The White Chapel Building. We believe their arrival will be a major benefit to the area and Fotografiska’s character endorses the Group’s focus on good design. This pre-let means that we will have successfully let the entire property."
Tommy Rönngren, Founding partner and Chairman of the Board of Fotografiska London, said: “Derwent is a developer with great creative vision and we chose to work with them because of the combination of the building itself and the creative heritage of Derwent. Fotografiska has for a long time been searching for suitable facilities in London, one of the world's most dynamic cities when it comes to photography. Whitechapel, which is one of London's most dynamic areas, will be a perfect location. It will be really exciting to bring the concept of Fotografiska to London.”
Fotografiska, is a privately-run 'museum' of photography on the waterfront in Stockholm and opened 2010, although, as Wikipedia pithily points out, it is not a museum having no collection, conducting no research and it is for profit. Fotografiska describes itself as an international meeting place where everything revolves around photography. In practice this means exhibitions and commercial activities which attract some 550,000 visitors annually. The founders of Fotografiska are brothers Jan and Per BromanIt and it is co-owned by venture capitalist Jan Tommy Rönngren.
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