The National Media Museum is seeking internal applicants for the postion of Senior Marketing Executive. The post holder will make a significant contribution to the realisation of our ambition of becoming the best Museum Group in the world. They will work with the Communications Manager to develop strategy which has innovation and visitor insight right at its heart. They will devise and deliver integrated comms campaigns that have a strong digital bias which when combined with traditional activity will exceed targets whilst enhancing the reputation of the Museum. For the majority of campaigns they will provide the Marketing component but for smaller campaigns they’d fulfil all elements of the Comms Mix. They will take specific responsibility for the Museum’s digital comms strategy.
KEY DELIVERABLES /ACCOUNTABILITIES
1. Work with the Marketing Exec to develop and execute the Museum’s marketing strategy. The strategy should have a heavy digital element and be: based on visitor insight, innovative, creative and fully integrated with the whole comms mix.
2. Work independently and with colleagues to develop effective and integrated campaigns which have a strong digital bias that drive physical and online visitation. Taking the lead as Campaign Manager when appropriate.
3. Line-manages the Marketing Executive and takes responsibility for the delivery of their business and personal development objectives with particular attention to the ‘One Film’ revenue targets.
4. Take a lead role in working with the PR, web and research teams to ensure plans are integrated and on-message.
5. To carry out routine administrative tasks required of the post
6. Proactively develop excellent relationships with Museum staff and build an informed knowledge of the Museum, its intellectual territory and the sector.
7. To deputise for the Communications Manager as and when necessary
8. Make regular contributions to the Museum’s social media platforms.
9. Act as Brand Guardian ensuring that all communications, activity, processes and the physical appearance within and around the Museum is on brand.
10. Manages campaign budgets and timing schedules ensuring that all activity is delivered on time, on budget and compliant with NMSI Finance guidelines.
11. To ensure you have the product necessary to pique both the interest of visitors and the media you will use your influencing skills to shape a cultural programme that is worthy of a ‘National Museum’, on brand and in line with our audience priorities.
12. Take care of your personal health and safety and that of others and report any health and safety concerns. Ensure proactive compliance with NMSI H&S Policies, including risk assessments and implementing safe systems of work.
WORKING RELATIONSHIPS & CONTACTS
Internal
- They will report into the Comms Manager of the NationalMediaMuseum
- Collaborate with colleagues across the Museum to develop high profile comms campaigns and promotional initiatives and ensure relevant sign-off. This will particularly involve colleagues in the Cultural Programme, Film, Exhibitions teams, Design, Learning, Curators, Web, Development but also colleagues from right across the organisation.
- Work closely and share experiences with other Comms Team colleagues from across the Group e.g. those in sister Museums, the Visitor Insight Team and the Digital Marketing Manager.
External
- Partners e.g. Welcome to Yorkshire, Yorkshire Attractions Group, Bradford Council, BBC Big Screen and Sponsors
- Agencies – Media buying, Creative, Digital
Line management and budget responsibility
Directly line manages: 1 person, the Marketing Exec.
Budget holder of: will vary from campaign to campaign, unlikely to exceed £100k per campaign.
CANDIDATE PROFILE
Experience
- Solid grounding in a marketing role with experience of digital, ideally within the arts, heritage or leisure sectors.
- Experience of working closely with a Media Relations team with some direct Press experience.
- Experience of mentoring or line managing staff
- Practical experience of formulating and delivering integrated communications campaigns and managing budgets.
- Project management experience with a track record for effectively delivering multiple projects at one time in a busy environment.
- Track record of achieving significant results through digital channels.
- Experience of working within a complex, matrix layered and multi stakeholder organisation.
- Proven experience of influencing the cultural offer through visitor insight, brand and audience priorities.
Skills knowledge and relevant qualifications
- Confident and articulate with strong analytical and strategic skills
- Educated to degree level or with a relevant Comms qualification or demonstrated experience.
- Knowledge of a wide range of marketing techniques and concepts with specific emphasis on digital skills, and the ability to apply these selectively to comms plans and campaigns
- Proven ability to manage relationships across a large organisation and with third party partners/suppliers.
- Strong organisational skills and the ability to plan and prioritise complex and competing workloads under budget, resource and time pressures.
- A proven ability of managing budgets/financial management processes
- Up to speed with the latest thinking in communications, paying particular attention to the latest trends and innovations in digital media.
Behaviours
- Exceptional team player with the confidence and integrity to earn internal team confidence quickly.
- Single minded, results driven with a track record of relentless delivery.
- Creative with the ability to think laterally.
- Highly motivated, solutions focused, identifies and deals with obstacles to success, not deterred by setbacks.
- Takes pride in delivering work of high standard.
- Prioritises objectives and plans work, flexible and uses initiative.
- Flexibility to work occasional unsocial hours.
Scope for impact
The main aim of the post holder is to raise the profile of the Museum through the development and implementation of high profile and creative comms campaigns that generate visits to the Museum, its festivals and to the Cinema offer. In some cases they’ll deliver the campaign in its entirety e.g. the whole mix. However, for larger campaigns they’ll focus on the Marketing component only. They’ll be specifically responsible for the Museum’s digital comms strategy. This activity will enable us to meet our targets whilst enhancing the reputation of the Museum and the strength of the brand.
- Visitor numbers – Delivery of budgeted visitor numbers will lead to us achieving commercial targets and more positive relationships with sponsors, partners and the DCMS.
- Brand – Delivery of a consistently strong brand underpins the successful delivery of our business plans.
- Onsite sales – Delivery of budgeted onsite revenue will contribute to the successful trading of NMSI Enterprises which in turn makes more cash available to NMSI.
Please note:
- This job description is not exhaustive and amendments and additions may be required in line with future changes in policy, regulation or organisational requirements, it will be reviewed on a regular basis.
- This role is subject to a Disclosure Scotland basic criminal record check
Closing date is 26th July 2012
INTERNAL APPLICANTS ONLY
Details: http://tinyurl.com/cs8twjy
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