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London design consultancy Carter Wong has been appointed to design an integrated signage system for the National Media Museum in Bradford, having come through a two-month tender process, put out by museum group NMSI. The NMSI invited the group to tender in August following work it carried out for an orientation map at the Science Museum.

Ten groups applied to the tender and five were shortlisted, according to Carter Wong creative director Phil Carter, who said, ‘A new signage system is needed through the foyer and across seven floors. Clarity and simplicity’ are needed within the space, which also houses three cinemas, an Imax and the museum. The Museum holds unique collections and offers fantastic visitor interaction but currently doesn’t help its audience make the most of their trip. We look forward to the challenge of elevating this space to become one of the UK’s most enjoyable and inspiring museum experiences.”', he added.

The consultancy’s proposal has included a review of the way visitors navigate their way to the museum, both from Bradford railway station and through the institution’s website. Three-dimensional design and lighting are also being reconsidered within the space and Carter expects to work with ‘other specialists’.

Private functions are hosted within the building at night, often making use of the cinema spaces, according to Carter, who says, ‘There’s a dual ambition for the museum to create a day and evening environment, so we’ll need to think about things like softer lighting and how to engage both types of customer.’

The signage is expected to be completed ‘early next year’, said Carter.


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