Information and discussion on all aspects of British photographic history
There is a case study of the National Media Museum's on-going marketing campaign by the creative team behind a recent series of posters. The idea was, in the words of the agency behind the campaign: 'Let the objects speak for themselves! By doing this, we were able to communicate the depth and variety on offer at the National Media Museum whilst also bringing out the stories to be found. The campaign was created to be engaging, through the use of stories and eye catching imagery, and also inspire visitors to find out more by actually visiting the museum itself, this was emphasised by use of the sign off strapline ‘Discover the full story at National Media Museum’
As they say the success of the campaign will be judged by any increase in visitor numbers which are due to be released shortly.
The full report can be found here: http://www.sumodesign.co.uk/work/campaign/national-media-museum.html
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