The National Media Museum saw its visitor numbers drop by more than 12 per cent last year, a report revealed today. Figures compiled by the Association of Leading Visitor Attractions show the museum attracted 526,914 visits – a drop of 12.8 per cent compared to 2009. This follows an 18 per cent drop in 2009 to 613,923 from 2008.

Museum director Colin Philpott said factors such as the Imax cinema closing for maintenance affected numbers but a great deal was still achieved by the museum in 2010. He said: “We broke a world Nintendo DS record, revealed the results of groundbreaking research into some of the world’s oldest photographs which we house and care for in the National Photography Collection, and we hosted an exciting range of film festivals and temporary exhibitions.

“We continue to strive to inspire as many people as possible to learn about and engage with media, and I am confident that a fantastic line-up of forthcoming events, including opening a new gallery exploring the history and impact of the internet in 2012, will put us firmly in the 50 per cent of attractions showing an increase in visitors in the near future.”


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