British photographic history

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NMeM outline pros and cons of flickr publishing

NMeM Flickr siteIn a blog entry reporting on a conference dealing with the cultural sector’s use of social media, broadcasting and the web Tristan Roddis reports on a presentation by Peter Lawther, the Senior Online Marketing Executive at the National Media Museum in Bradford's. Roddis notes... Lawther outlined the opportunities and pitfalls of publishing photographs on the Flickr Commons. In brief, the upsides were a huge increase in reach and engagement (they even got a contribution of a new set of historical photographs after a member of the public recognised the style as being the same as some old prints he found in his attic), as well as marketing potential due to the fact that their collections were covered by both the press and bloggers. The only real downside identified was that it can impact on revenue from picture library purchases, although several delegates pointed out that similar experiments have not shown a decrease in revenue as a consequence.

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