Where do dreams begin?
Fabrizio Massari and I shared a dream over 20 years ago.
I don’t recall how we first became friends, living in towns 80 miles apart. Fabrizio collected camera, while I collected the sort of photographs that his cameras might have made. We met at flea markets, swapped news, then we joked about the idea of opening a museum together…
Recently I found a copy of the original project that we drew up for a small museum dedicated to the History of Photography. We offered to loan our collections for permanent exhibition in Spoleto, the town where I live in Italy. Spoleto wasn’t interested. They were building a museum of contemporary art under the guidance of an art critic, Giovanni Carandente, and photography was not on the menu…
Our dream died there, or so it seemed.
But a year ago, Fabrizio phoned me one day. He had found a sponsor and a space for our project in Matelica, the town where he lives in the Marches. Our dream was brought to life again, but could we make it a reality?
With initial financing and exhibition space provided by a generous local cultural/social foundation named “Il Vallato,” our museum opened its doors last Saturday, October 25th, 2025, and hundreds of people turned up. Dedicated to the Simonetti family (they were the first photographers in Matelica), our Bottega Immagini (The Image Workshop) combines a large exhibition space for historical photographs and the cameras that made them, together with a darkroom, a studio space, and ample wall space for temporary exhibitions of analogical photographs.
It truly is a dream come true!
It could not have been achieved without the constant presence and endeavour of Fabrizio Massari (to whom I am eternally grateful), and the joyful band of young enthusiasts in Matelica, led by our President, Simone Bomprezzi, who did all the shoulder work, the lifting, carrying, cleaning and decorating.
If you happen to visit the Adriatic coast, you might care to look in and say hello.
Michael G. Jacob, Spoleto.
This link provides a glimpse: https://www.youtube.com/watch?v=ATz1cET2CJ8